Why Agentic AI Will Reshape—and Enhance—Video Engagement
By Haris Ninios, CEO of Auvious
You’ve probably seen the headlines: “Will AI kill SaaS?” It’s a provocative claim and reminiscent of an earlier time when Salesforce declared, “SaaS will kill software.” But here we are, decades later, still using and benefitting from software. Now, some thought leaders—like Microsoft’s Satya Nadella—believe that agentic AI might upend today’s SaaS model.
As the CEO of Auvious, a real-time video engagement platform, I’m watching this debate with keen interest. Not because I believe SaaS is doomed, but because I believe agentic AI is about to revolutionize the core of what we do in real-time communication. Far from making existing solutions irrelevant, AI has the potential to streamline and supercharge them.
Where We’ve Been: The Cyclical Nature of Tech
Every major technological shift follows a familiar storyline:
A new approach emerges. SaaS was once the “new approach,” displacing a lot of on-premise software.
It disrupts existing models. Salesforce’s bold claim was partly marketing, partly truth—SaaS did become the dominant model for many organizations.
Another wave comes along. Now, agentic AI is here. The buzz suggests that AI might replace the entire application layer of SaaS by working directly with databases.
But if history is any guide, the story rarely ends with total replacement. Instead, the existing model usually adapts—and often for the better.
What Satya Nadella Really Means
When Nadella says AI might kill SaaS, his real point is about adaptation. He oversimplifies SaaS as two parts:
A CRUD (create, read, update, delete) database
Business logic or the “app layer”
He argues that AI could talk directly to the database, thereby removing the need for today’s separate application layer. He uses examples like integrating Python into Excel, where the spreadsheet transforms into a more powerful AI-driven assistant.
This is an important shift, but it’s not the end of SaaS. Rather, it’s a call to rethink how software is built, focusing on deeper AI integration rather than static interfaces.
Why Real-Time Video Engagement Won’t Disappear
At Auvious, we specialize in real-time video calls, co-browsing, and visual collaboration. Here’s why these capabilities remain indispensable—even in an AI-driven future:
Real-Time Complexity
High-quality video, low latency, and secure co-browsing require specialized technology. AI can enhance these functions (through features like real-time translation or automated notes), but it won’t make them obsolete.Human Connection Matters
Generative AI excels at information discovery—but when it comes to building trust, handling sensitive situations, or collaborative brainstorming, humans prefer interacting with other humans. Visual engagement remains essential.Guardrails and Policy
In enterprise settings, workflows must adhere to strict policies, regulations, and approvals. The AI we see today is often about unconstrained exploration—but corporate environments require structured guardrails. Modern SaaS, including video solutions, is already equipped to handle these compliance needs.Multiple Databases and Truth Sources
Complex workflows frequently involve more than one system of record. A single, direct AI interface might not be enough to properly reconcile conflicts and ensure accuracy across various data silos. Purpose-built solutions that integrate AI responsibly add more value than a one-size-fits-all agent.
How Agentic AI Can Boost Your Video Strategy
Rather than killing your approach, AI can empower real-time engagement:
AI-Driven Insights
In a live call, AI could provide real-time analytics, prompt next-best-actions, or summarize discussion points on the fly. This makes interactions more productive without sacrificing personal connection.Workflow Automation
Imagine an AI layer that automates repetitive tasks—like pre-filling forms or directing a customer to the right support agent. Meanwhile, users stay focused on the live video session, enhancing human-centric problem-solving.Personalization at Scale
AI can tailor the user experience based on conversational context, previous sessions, or user profiles. This customization elevates every interaction and fosters deeper relationships.
Where Auvious Stands
At Auvious, we’ve always believed real-time engagement is one of the most vital threads in the evolving fabric of digital interactions. As agentic AI continues to advance, we see a tremendous opportunity to:
Integrate AI-driven features directly into our real-time video and co-browsing platform.
Extend our toolset to handle more complex workflows, pulling data from multiple systems while maintaining enterprise-grade security.
Evolve into a next-gen communication hub that uses AI to augment, not replace, the power of face-to-face interaction—albeit through the screen.
Our vision is to let you collaborate seamlessly while AI handles the mundane, streamlines data access, and delivers real-time intelligence. This way, humans remain at the center of the conversation where it counts most.
Final Thoughts
Yes, the tech industry loves sweeping statements like “AI will kill SaaS.” But what’s actually happening is that SaaS—as we know it—will evolve to become more intelligent and adaptive. For video collaboration specifically, the integration of agentic AI opens doors to richer, faster, and more personalized experiences.
Bottom line: Don’t let the doomsday rhetoric distract you. The core value of real-time video engagement—enabling human connection, problem-solving, and trust-building—remains as critical as ever. At Auvious, we’re excited to be at the forefront of this next wave, building solutions that merge the best of AI and human interaction in real time.